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CONSTANT
PROGRESS
IS HARD

Get clarity oN THE FUTURE

Uncover new audiences, revenue, or donor streams. Identify and remove artificial barriers to growth. Make macro, meso, and micro changes that transform trajectories.

Our team specializes in mobilizing sophisticated audiences

Sophisticated audiences’ influence can come from wealth, status, social influence, or passions.

Mobilizing them is our sweet spot.

We often work in the high-stakes arenas of launches, relaunches, and pivots

Our novel multi-method approaches (including AI) minimize risk of failure and reduce short- and long-term costs.

The right foundations set everyone up for future success.

Benefit from our unique combination of typically siloed disciplines

We unite the knowledge of Ivy League academics, rigor of seasoned data scientists and engineers, and imaginations of creative visionaries.

The result: Custom marketing approaches that your competitors can’t replicate.

TRUSTED BY ICONIC BRANDS AND ENTREPRENEURIAL BUSINESSES

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FOUR WAYS TO WORK WITH US

LUCID
INSIGHTS
LAB

Science-driven research and growth strategy

For companies facing slowing growth or increased customer acquisition costs.

Uncover hidden growth opportunities that competitors aren’t seeing.

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LUCID
BRAND
LAB

Powerful brands, sites, and communications

For small and mid-sized organizations that need help finding prospects, telling a powerful story, and spending budget efficiently.

Access the same fractional marketing talent and AI tools as the world’s most prestigious brands.

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LUCID
CONTENT
LAB

Unique, quantitative audience and content analysis

For organizations that produce large volumes of content.

Create less – but better – content, convert more customers, and reinvest budgets in high-impact approaches.

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LUCID
IMPACT
LAB

Data-informed insights, strategy, comms, and content

For foundations, NGOs, government agencies, not-for-profits, and cultural institutions making the world a better place.

Adopt fast-changing private sector best practices to increase reach, advocacy, and donations.

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OUR core areas of expertise

  • HUMAN SCIENCES

    Leveraging theory and frameworks from psychology, sociology, anthropology, and economics to get insights into why people do what they do.

  • DATA SCIENCE AND ENGINEERING

    Uncovering hidden patterns in data and leveraging the latest AI tools to improve ROI.

  • CREATIVE INGENUITY

    Using imagination to bring insights and big data to life by capitalizing on the expertise of senior creative thinkers and doers.

CATEGORY EXPERIENCE

Health + wellness
Homegoods
Legal
Luxury

Social good
Technology
Travel
Telecom

Management consulting
2-sided Marketplaces
Media
Museums

Automotive
Beauty
Cultural institutions
CPG/FMCP

NGOs
Not-for-profits
Startups
Social networks

eCommerce
Education
Fashion
Financial services