Lucid_still_1.jpeg

WE UNDERSTAND THE PRESSURE TO DELIVER GROWTH AND RESULTS

Because we’ve faced down tricky growth problems, too

As Founders, CEOs, CMOs, CCOs, and CTOs, our team has untangled complicated, real-world challenges on every front.

OUR TEAM OF SCIENCE-ORIENTED PROBLEM SOLVERS

LISA LEFEBVRE
Partner,
MARKETING STRATEGIST

Marketing and brand strategist with expertise in launches, re-launches, and marketing to sophisticated audiences.

  • Marketing and brand strategist with expertise in launches, re-launches, and marketing to sophisticated audiences.

    Lisa trained at large international agencies working on Fortune 500 brands (IBM, AmEx, Quaker), served as VP of Marketing for a division of South African Airways, and then launched LUCID, building a prestigious and loyal client roster.

     In addition to her consulting experience, Lisa was CEO of a high growth startup and built a complex, integrated technology product that included social media, e-commerce, and two-sided marketplace features.

    She delivered 8-50% monthly growth across 30 KPIs, and marketing campaigns outperformed industry standards by 2-10x.

    The company attracted investment from institutional investors as well as former CEOs and board members of Boston Consulting Group, Boeing, Avon, Campbell’s, Victoria’s Secret, U.S. News & World Report, and Weill Cornell. 

SHAMUS KHAN, PhD
Partner,
IVY LEAGUE SOCIOLOGIST

Princeton Sociology Professor, data scientist, and global expert in emerging research/analytical methodologies.

  • Princeton Sociology Professor, former Sociology Chair at Columbia University, data scientist, and global expert in emerging research/analytical methodologies. 

    In addition to his academic experience, Shamus is also a prolific investor, board member, and Founder with extensive commercial experience advising and running companies.  His most recent startup recently signed its 100,000 user. 

    As a co-founder of LUCID, he has advised some of the world's leading corporations and cultural institutions on re-launch and growth strategies.

    Shamus was awarded the Hans L. Zetterberg prize for “best sociologist under 40” and is the author of 120 books, articles, and essays.

    He lectures around the world and is often published in the popular press, including TheNew York Times, The New Yorker, and The Washington Post.  

    Shamus’ most recent book, Sexual Citizens, was named one of the 10 best books of 2020 by NPR and led to his working with the Department of Defense to prevent sexual violence within its ranks. 

    He is currently collaborating with Stanford to establish new AI-centric research techniques and tools.

JESSICA BLANKENSHIP
CONTENT STRATEGIST,
EDITOR

Content strategist skilled at generating growth in high-intent traffic across all major channels.

  • Content strategist skilled at generating growth in high-intent traffic across all major channels, including organic traffic, Meta, TikTok, and LinkedIn. 

    Jessica is a former Managing Editor at Wealthfront (3.5 million monthly views), Bustle (40 million unique monthly visitors), and Refinery29 where she oversaw the production of 250+ articles, videos, and social posts per day.

    In addition, Jessica oversees SEO content production for Stripe, generating 3.5 million high-converting views each month. 

    She has also consulted for brands at Condé Nast and Hearst and has bylines in The New York Times, The Atlantic, Elle, Bon Appetit, and others. 

    Jessica is fluent in the content needs of both established global companies and early-stage digital brands looking to carve out a differentiated position in their market.

    Jessica received a BA in Journalism from Northeastern University.

GILL LINTON
CULTURAL INSIGHTS, Brand Strategist

Innovative strategist described in the advertising press as “inventive and open-minded … advertising’s future.”

  • Innovative strategist described in the advertising press as “inventive and open-minded … advertising’s future”.

    Gill has designed notable cultural and brand initiatives for Amazon, the BBC, Bergdorf, British Airways, Coca-Cola, Courvoisier, Google, H&M,  HBO, Levi’s, Net-a-Porter, Penfolds, Vestiaire, and Virgin. 

    She is also the founder of Byronesque, an editorial-based retail brand dedicated to designer vintage fashion and subculture.

CALLUM MACGREGOR
Creative Director

Creative catalyst behind award-winning ideas for iconic brands such as Apple, AmEx, and Merrill Lynch.

  • Creative catalyst behind award-winning ideas for iconic brands such as Apple, American Express, Diageo, History Channel, IBM, Intel, Jaguar, Lincoln, Merrill Lynch, MetLife, Microsoft, New York Rangers, Range Rover, Reuters, Rolex, Royal Caribbean, Sotheby’s, United Nations.

ERIC WILKINSON
DiGITAL STRATEGIST AND DESIGNER

Creative director and digital marketing strategist with expertise in building cohesive brand narratives across digital platforms.

  • Experienced creative director and digital marketing strategist with an expertise in building cohesive brand narratives across digital platforms.

    B2B and B2C clients include Honda, Toyota, Kia, Caroo, and PATH water. FGCPG startup advisor for Seed through Series B companies. 

KATE RIGG
Copywriter,
PRODUCER

Senior writer and executive producer working across branding, content, digital products, and programming.

  • Former Siegel + Gale senior writer, and executive producer working across branding, content, digital products, and online programming.

    Past clients include American Express, Disney, E!, Hewlett Packard, Sony, and multiple startups.

    Kate is a graduate of The University of Melbourne and Julliard, where she won awards for creative writing and multi-disciplinary production.

BOB STRICKLAND
CREATIVE DIRECTOR,
Copywriter

Seasoned creative professional whose industry awards include a Cannes Cyber Lion, Effie, One Show, and ADDYs.

  • Seasoned creative professional whose industry recognitions include a Cannes Cyber Lion, Effie Awards, One Show, D&AD, David Ogilvy Awards, ADDYs, and AdCritic spotlights.

    With a strong background in writing and production, Bob has developed successful campaigns for broadcast, print, digital, social, and direct marketing.

    Past clients include Accenture, Berkshire Hathaway, Cisco, Coca-Cola, Goldman Sachs, IBM, Mattel/American Girl, Mexico Tourism Board, Microsoft, SAP, Samsung, Turner Classic Movies, U.S. Customs, Viking Cruises, and numerous startups.

ANESSA MATTHEWS
ART DIRECTOR, DESIGNER

Senior designer with B2B and B2C experience working on UnitedHealthcare, Optum, Medtronic, and Ecolab.

  • Senior designer with deep experience in both B2B and B2C realms, producing digital, print, direct mail, email campaigns, event signage, and presentations for clients including UnitedHealthcare, Optum, Medtronic, and Ecolab.

DENYS PUTILIN
Web Designer,
UI ENGINEER

Web designer and engineer experienced in building digital experiences across multiple sectors.

  • Web designer and engineer experienced in building streamlined digital experiences for clients in consulting, cultural institutions, ecommerce, education, entertainment, healthcare, non-profits, philanthropy, real estate, and transportation.

    Denys holds a Masters in International Business from Kyiv National University.

GEOFFREY SECHTER
CTO,ENGINEER,
DATA SCIENTIST

Product strategist and full stack engineer experienced in complex products. Former Microsoft employee and the U.S. government statistician. 

  • CTO, engineer, and data scientist experienced in developing complex early- and late-stage digital products. 

    Focused on digital product management, full stack development, statistical analysis and reporting, product and marketing analytics/dashboards, and content marketing tools.

    Former employee of Blackstone, Microsoft, and the U.S. government. 

PABLO MERCURI
AI ENGINEER,
DATA SCIENTIST

Engineer and data scientist focused on AI and machine learning-informed product and growth strategy. 

  • Engineer and data scientist focused on AI and machine learning-informed product and growth strategy. 

    Former Co-Founder of a high growth airport operations computer vision/AI product.  

    Pablo also co-founded an AI Laboratory at Austral University in Buenos Aires in partnership with Stanford University.

IGNACIO BERDIÑAS
AI ENGINEER, DATA SCIENTIST

Senior machine learning engineer and Stanford artificial intelligence graduate.

  • Senior machine learning engineer and Stanford artificial intelligence graduate.

    Former CTO of an advanced telecommunications software and systems integration product.

    Ignacio also holds an MBA from IAE.

REGINA CHEN
SENIOR ADVISOR,
DATA PRODUCTS

Engineer and data scientist focused on AI and machine learning-informed product and growth strategy. 

SANDY GANGELHOFF
ACCOUNT DIRECTOR

Agency management executive on UnitedHealthcare, Optum, and the in-house agency at Thomson Reuters. 

  • Agency management executive and former senior leader of the in-house agency at Thomson Reuters. 

    At Thomson Reuters, Sandy oversaw the creative development and production of over 10,000 annual digital, video, and print projects for 300+ internal clients. 

    She brought deep experience in building best-in-class tech stacks, including enterprise project management systems, digital asset management systems (DAM), and customized digital print centers to the role, increasing team accuracy and efficiency.  

    Sandy has also overseen the development of high volume, complex campaigns for UnitedHealthcare and Optum, operating in a highly regulated environment. 

LAUREN HOLTER
WRITER, EDITOR

Senior writer, editor, and content strategist with a background in journalism.   

  • Senior writer, editor, and content strategist with a background in journalism. 

    Experienced in packaging complex content—long-form articles, blog posts, emails, newsletters, or social media copy—across industries, including data analytics and financial services. 

    Former Contributing Editor at Bustle and a Senior Editor at The Frisky. Bylines include The Cut, Refinery29, and Marie Claire.

Kaleigh Moore
WRITER, EDITOR

Content writer experiened in creating SEO and conversion-focused content.

  • Content writer experienced in creating SEO and conversion-focused content.

    Kaleigh has produced high-performing blog posts, whitepapers, and case studies across the entire funnel for IBM, Amazon, AT&T, Stripe, and Shopify.

    In addition, Kaleigh has covered trends and consumer behavior for publications including Forbes, Vogue Business, Inc., Entrepreneur, and Adweek, where her stories have generated 650,000 + clicks.

    Kaleigh is fluent in the content needs of both fast-scaling startups and enterprise brands looking to differentiate in a crowded market.

    She holds a degree in Communications from the University of Illinois and is currently working toward a Graduate degree in Philosophy & Ethics from Harvard University.

LOUISA BALLHOUSE
WRITER, EDITOR

Seasoned writer and editor focused on creating content for brands including Forbes, the BBC, and Cosmopolitan.   

  • Seasoned writer and editor with a focus on creating SEO marketing and branded content for brands including Forbes, the BBC and Cosmopolitan. 

    Experienced in crafting compelling narratives and optimizing content for online visibility.  Deep understanding of how to engage audiences across multiple platforms, from digital publications to large-scale entertainment projects. 

    Additional client experience includes Fox, Lionsgate, and Max. 

Nicole Etheridge
MEDIA STRATEGIST

Multi-channel media strategist with focus on creating high-ROI media plans.

  • Multi-channel media strategist with focus on creating high-ROI media plans.

    Nicole is a full-funnel, holistic media professional with experience on both the agency and client side of media planning.

    She has experience across a broad spectrum of categories, including CPG, healthcare, tech, travel, insurance, education, start-ups, alcohol, medical devices, sports teams, software, retail, cannabis, agriculture, and content syndication..

ANNA PORTER
RETENTION AND CROSS-SELL SPECIALIST

CRM retention expert in customer journey strategy and cross-channel marketing. 

  • CRM expert in customer journey strategy and loyalty programs, including email automation and cross-channel marketing.

    Industry experience includes health & wellness, education, and CPG/FMPG.

Stephen Rutterford
CREATIVE DIRECTOR

Cannes, Emmy, One Show, and Effie award-winning creative director, film director, and AI video expert.

  • Cannes, Emmy, One Show, and Effie award-winning creative director, film director, and AI video expert.

    Created campaigns for Microsoft, Philips, Sony, Xbox, Accenture, Kayak, Levis, Johnnie Walker, and Coca-Cola.

TJ BERRY
PAID SEARCH STRATEGIST

Paid search, PMAX, and conversion rate optimization expert.

  • Paid search, PMAX, and conversion rate optimization expert.

    Experienced in a number of categories, including healthcare, financial, and automotive.