WE REPOSITION
WE REVITALIZE
WE RELAUNCH BRANDS
GENERIC BRANDS ARE EXPENSIVE.
UNIQUE ONES MAKE GROWTH EASIER AND CHEAPER.
Most companies established their company name, logo, and site at launch — and haven’t touched it since.
This is a mistake.
Culture has changed around you. Competitors have changed around you.
If your brand isn’t current, precise, and memorable, people won’t be attracted to you or refer you.
THE THREE PILLARS OF BRANDING
POSITIONING
A positioning statement defines who you are talking to and what you are telling them.
Without one, your communications will be weak and won’t grab or keep people’s attention.
Don’t risk this.
NAMING
Names can be powerful growth accelerators.
Your company name (and/or tagline) is either working for you or against you.
Likely against.
IDENTITY
How you look to people is as important what you say.
Almost all companies use industry stock photos or generic graphics.
Your imagery can and should work harder.
OFFERINGS
GROWTH
FOUNDATIONS
Target
Point of difference
Personality
01
Positioning
Wordmark
Tagline
Trademark search
02
Naming
Logo design
Font | Palette
Image strategy
03
Identity
GROWTH
ACCELERANTS
Site architecture
Copy and imagery
Lead capture
04
Site
Remarketing
CRM
Sales materials
06
Conversion
Paid search | SEM
Digital ads
Content | SEO
05
Lead Generation
We’re determined to make your company grow, whatever your size
A remarkable firm that played a pivotal role in transforming our business. They exceeded expectations in every regard. From the outset, they demonstrated a commitment to excellence and their ability to listen attentively to our needs and translate them into tangible results was nothing short of remarkable. The quality of their team, ideas, and work surpasses all expectations. I have complete trust in them.
— JOSEPH VERIDAME, CEO, TRUSTHOUSE
They cut through the BS faster than any team I’ve ever met.
— ANTOINE NEIDECKER, CEO, STEALTH AI PRODUCT
I highly recommend LUCID for anyone chasing growth. LUCID helped us discover new ways to frame our services, and the process got us more referrals. Not a day passes without us getting a comment about how good our communications are. We also received press because our new brand attracted attention.
In addition, they have consistently been attuned to the financial pressures that CEOs face. They understand there are competing priorities and find ways to use money wisely. Once we started this work, I quickly learned that Lucid was "on my side.”
— JOHN SAMUELS, CEO, WELLWORTH
LUCID delivered on both brand and results. We hit our lead volume targets ahead of schedule and lowered our cost per acquisition in the process. A big part of what makes LUCID stand out is leadership. They are strategic, hands on, and genuinely invested in our outcomes. The combination of strong leadership and cutting-edge execution is hard to find and it made a real difference for us.
— BOBBY GRECO, CO-CEO, RESTORE LAW
I have worked with Lucid on three separate long-term projects. They are thoughtful, creative, and very good at challenging assumptions. Always calm under pressure and an absolute pleasure to work with . . .
— DAVID KAYE, CRO, THE ECONOMIST
“Incredibly strategic thinkers and visionaries. They led us through a complex process to establish a new brand and sustain its viability during very challenging times.
— LISA HOLLIDAY, NATIONAL MANAGER, MERCEDES-BENZ
