WE REPOSITION
WE REVITALIZE
WE RELAUNCH BRANDS
GENERIC BRANDS ARE EXPENSIVE.
UNIQUE ONES MAKE GROWTH EASIER AND CHEAPER.
Most companies established their company name, logo, and site at launch — and haven’t touched it since.
This is a mistake.
Culture has changed around you. Competitors have changed around you.
If your brand isn’t current, precise, and memorable, people won’t be attracted to you or refer you.
THE THREE PILLARS OF BRANDING
POSITIONING
A positioning statement defines who you are talking to and what you are telling them.
Without one, your communications will be weak and won’t grab or keep people’s attention.
Don’t risk this.
NAMING
Names can be powerful growth accelerators.
Your company name (and/or tagline) is either working for you or against you.
Likely against.
IDENTITY
How you look to people is as important what you say.
Almost all companies use industry stock photos or generic graphics.
Your imagery can and should work harder.
OFFERINGS
GROWTH
FOUNDATIONS
Target
Point of difference
Personality
01
Positioning
Wordmark
Tagline
Trademark search
02
Naming
Logo design
Font | Palette
Image strategy
03
Identity
GROWTH
ACCELERANTS
Site architecture
Copy and imagery
Lead capture
04
Site
Remarketing
CRM
Sales materials
06
Conversion
Paid search | SEM
Digital ads
Content | SEO
05
Lead Generation
We’re determined to make your company grow, whatever your size
A remarkable firm that played a pivotal role in transforming our business. They exceeded expectations in every regard.
JOSEPH VERIDAME, CEO, TRUSTHOUSE
They cut through the BS faster than anyone I’ve met.
ANTOINE NIEDECKER, CEO, STEALTH AI PRODUCT
LUCID always generates creative and innovative solutions within budget. I highly recommend them for chasing growth.
JOHN SAMUELS, CEO, WELLWORTH
“Incredibly strategic thinkers and visionaries. They led us through a complex process to establish a new brand and sustain its viability during very challenging times.
LISA HOLLIDAY, NATIONAL MANAGER, MERCEDES-BENZ
