WE PREDICT
WE OPTIMIZE
WE ENSURE
MESSAGE IMPACT
Our AI tool quickly scores a message for resonance and viral potential - before it goes live
For marketers looking for the next competitive advantage.
Make sure your campaigns and content land.
Pre-test your campaign messages and content to measure their capability to do two things: 1) connect with your audience; and 2) be “shareable”
How this helps you win
Accelerate results with faster message validation.
Uncover value hidden in overlooked messages.
Cut spend on content that doesn’t convert.
Invest in ideas that earn attention—organically.
Uncover which content fuels shares and repeat visits.
Capture attention in crowded feeds with precision.
Maximize every dollar spent on digital media.
Stretch your media spend.
GENERATE NEW REVENUE VIA THE SCIENCE OF PEOPLE
Our Human* and Data Science approaches unearth human truisms blocking—or accelerating—results.
So you can know (versus guess at) where your next opportunities lie.
* Psychology, sociology, anthropology, and economics
DISCOVER HIDDEN PATTERNS WITHIN YOUR AUDIENCE
Human issues and insights are what inspire transformational growth strategies.
They help you better understand patterns within your category and brand … and what to do about them.
BUILD A RESILIENT FUTURE THAT ANTICIPATES UNKNOWNS
Our startup, marketing, and academic research experiences help you describe, size, value, and prioritize opportunities.
And then map products, content, and ads to customer needs so you can help more—and more profitable—customers.
OFFERINGS
GROWTH
FOUNDATIONS
Network science
Diffusion theory
P.A.D. framework
Relationship theory
Types of capital
Fetishism
01
Theory
CULTURAL INSIGHTS
Semiotic analysis
Social scraping
AUDIENCE INSIGHTS
Expert interviews
IDIs/groups
Ethnographies
Photo elicitations
PRODUCT INSIGHTS
UX research
Purchase journey maps
02
Qualitative
Segmentations
Trade off analyses
Product testing
Concept testing
Tracking studies
03
Quantitative
GROWTH
ACCELERANTS
Launch/go-to-market plans
Product/service strategy
Product charrettes
Customer acquisition
Retention/conversion
Funnel optimization
04
Ideation
PRODUCT
UX/UI optimization
Personalization
Recommendation engines
DATA
Data integration
Visualized dashboards
Advanced insights
05
Execution
Multi-method approaches for bigger, faster results. Start at any point in the process. Not all phases are required in every challenge.