CONSTANT
PROGRESS
IS HARD
MAKE IT EASIER BY LEARNING WHAT NOT TO DO . . .
We help Vistage members identify small shifts that lead to big gains.
Vistage member-only offer
We’re determined to make your company grow
Imaginative leaders on every project — and they always deliver. Their science-based processes helped us reimagine very traditional business models.
— EXECUTIVE DIRECTOR, $100M NON-PROFIT
LUCID’s multi-faceted work has helped us in meaningful ways, driving business decisions that shifted important budget allocations which had major impact.
— COO, $1B COMMERCIAL ORGANIZATION
Incredibly strategic thinkers and creative visionaries. LUCID led us through a complex process of establishing a new brand and sustaining its viability during very challenging times.
— NATIONAL MANAGER, $7B BRAND
LUCID is a remarkable firm playing a pivotal role in transforming our business. They have exceeded expectations in every regard, incisively coaching on what to stop and start doing.
— CEO, $20M HOME HEALTHCARE FIRM
They cut through the BS faster than anyone I’ve met.
— CEO, $30M B2C MARKETPLACE
LUCID always generates creative and innovative solutions within budget, despite the technical complexity. I highly recommend them for anyone chasing growth.
— MANAGING DIRECTOR, $50M B2B FIRM
HOW WE’RE DIFFERENT: DISCIPLINES RARELY BRIDGED
LEVERAGE THE SCIENCE OF CREATIVITY TO GET RESULTS SOONER
Applying Human Science* theories and frameworks to the creative process gives all projects an imaginative head start.
Because they are based on universal human truisms, you see the bottom line impact earlier.
* Psychology, sociology, anthropology, and economics
INSPIRE ACTION THROUGH NEW WAYS OF THINKING
We are incisive thinkers and doers who have solved creative challenges for the most demanding global brands and entrepreneurs.
Bridging agency, client-side, startup, and academic disciplines helps uncover hidden opportunities, faster.
GET EXPERT GUIDANCE AT EVERY STAGE OF GROWTH
As former CEOs, CTOs, and CCOs, we have the experience to know which moves drive progress—and which don’t.
Our practical, science-informed approach ensures budgets go further and all online and offline elements work together for quicker growth.
OFFERINGS
GROWTH
FOUNDATIONS
Customer insights
Business analyses
Launch plans
Annual plans
Media planning
01
Planning
Positioning
Naming
Logo design
Image strategy
Brand videos
02
Brand
UX (user experience)
UI (visual design)
Content | SEO
Lead conversion
Landing pages
03
Web/Mobile apps
GROWTH
ACCELERANTS
Paid search | SEM
Social ads
CRM/email campaigns
Newsletters
Articles | Case Studies
04
Digital marketing
Campaign reporting
A/B testing
Data hygiene
Data integrations
Visualized dashboards
05
Data intelligence
Direct mail campaigns
Sales materials
Event materials
Radio/Billboards
06
Offline marketing
Multi-method approaches for bigger, faster results.
TECHNICAL CERTIFICATIONS
Results that speak for themselves
+ 8 point improvement in customer satisfaction
+13% increase in membership sign ups
+76% annual revenue increase after brand identity refresh
5x improvement in lead conversion
-37% decrease in customer acquisition cost
+ 8 point improvement in customer satisfaction +13% increase in membership sign ups +76% annual revenue increase after brand identity refresh 5x improvement in lead conversion -37% decrease in customer acquisition cost
LET’S FIND YOUR GROWTH BLOCKERS TOGETHER
Book a free session and we’ll dig into your challenges with you.
We’ll share practical ideas you can use right away, whether or not we work together.
WE UNDERSTAND THE PRESSURE TO DELIVER GROWTH AND RESULTS
Because we’ve faced down tricky growth problems, too
As Founders, CEOs, CMOs, CCOs, CTOs, and investors, our team has untangled complicated, real-world challenges on every front.
MEET OUR TEAM OF GROWTH-ORIENTED PROBLEM SOLVERS
LISA LEFEBVRE
Partner,
MARKETING STRATEGIST
Marketing and brand strategist with expertise in launches, re-launches, and marketing to sophisticated audiences.
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Marketing and brand strategist with expertise in launches, re-launches, and marketing to sophisticated audiences.
Lisa trained at large international agencies working on Fortune 500 brands (IBM, AmEx, Quaker), served as VP of Marketing for a division of South African Airways, and then launched LUCID, building a prestigious and loyal client roster.
In addition to her consulting experience, Lisa was CEO of a high growth startup and built a complex, integrated technology product that included social media, e-commerce, and two-sided marketplace features.
She delivered 8-50% monthly growth across 30 KPIs, and marketing campaigns outperformed industry standards by 2-10x.
The company attracted investment from institutional investors as well as former CEOs and board members of Boston Consulting Group, Boeing, Avon, Campbell’s, Victoria’s Secret, U.S. News & World Report, and Weill Cornell.
SHAMUS KHAN, PhD
Partner,
IVY LEAGUE SOCIOLOGIST
Princeton Sociology Professor, data scientist, and global expert in emerging research/analytical methodologies.
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Princeton Sociology Professor, former Sociology Chair at Columbia University, data scientist, and global expert in emerging research/analytical methodologies.
In addition to his academic experience, Shamus is also a prolific investor, board member, and Founder with extensive commercial experience advising and running companies. His most recent startup recently signed its 100,000 user.As a co-founder of LUCID, he has advised some of the world's leading corporations and cultural institutions on re-launch and growth strategies.
Shamus was awarded the Hans L. Zetterberg prize for “best sociologist under 40” and is the author of 120 books, articles, and essays.
He lectures around the world and is often published in the popular press, including TheNew York Times, The New Yorker, and The Washington Post.
Shamus’ most recent book, Sexual Citizens, was named one of the 10 best books of 2020 by NPR and led to his working with the Department of Defense to prevent sexual violence within its ranks.
He is currently collaborating with Stanford to establish new AI-centric research techniques and tools.
GILL LINTON
CULTURAL INSIGHTS, Brand Strategist
Innovative strategist described in the advertising press as “inventive and open-minded … advertising’s future.”
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Innovative strategist described in the advertising press as “inventive and open-minded … advertising’s future”.
Gill has designed notable cultural and brand initiatives for Amazon, the BBC, Bergdorf, British Airways, Coca-Cola, Courvoisier, Google, H&M, HBO, Levi’s, Net-a-Porter, Penfolds, Vestiaire, and Virgin.
She is also the founder of Byronesque, an editorial-based retail brand dedicated to designer vintage fashion and subculture.
Stephen Rutterford
CREATIVE DIRECTOR
Cannes, Emmy, One Show, and Effie award-winning creative director, film director, and AI video expert.
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Cannes, Emmy, One Show, and Effie award-winning creative director, film director, and AI video expert.
Created campaigns for Microsoft, Philips, Sony, Xbox, Accenture, Kayak, Levis, Johnnie Walker, and Coca-Cola.
KATE RIGG
Copywriter,
PRODUCER
Senior writer and executive producer working across branding, content, digital products, and programming.
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Former Siegel + Gale senior writer, and executive producer working across branding, content, digital products, and online programming.
Past clients include American Express, Disney, E!, Hewlett Packard, Sony, and multiple startups.
Kate is a graduate of The University of Melbourne and Julliard, where she won awards for creative writing and multi-disciplinary production.
ERIC WILKINSON
DiGITAL STRATEGIST AND DESIGNER
Creative director and digital marketing strategist with expertise in building cohesive brand narratives across digital platforms.
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Experienced creative director and digital marketing strategist with an expertise in building cohesive brand narratives across digital platforms.
B2B and B2C clients include Honda, Toyota, Kia, Caroo, and PATH water. FGCPG startup advisor for Seed through Series B companies.
PABLO MERCURI
AI ENGINEER,
DATA SCIENTIST
Engineer and data scientist focused on AI and machine learning-informed product and growth strategy.
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Engineer and data scientist focused on AI and machine learning-informed product and growth strategy.
Former Co-Founder of a high growth airport operations computer vision/AI product.
Pablo also co-founded an AI Laboratory at Austral University in Buenos Aires in partnership with Stanford University.
IGNACIO BERDIÑAS
AI ENGINEER, DATA SCIENTIST
Senior machine learning engineer and Stanford artificial intelligence graduate.
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Senior machine learning engineer and Stanford artificial intelligence graduate.
Former CTO of an advanced telecommunications software and systems integration product.
Ignacio also holds an MBA from IAE.